A provocative viral campaign advertising Panasonic Lumix GF3 camera.
Alex Sukhous, a fitness guru, believes SLR cameras are good for weightlifting only. They are properly heavy and as you drag them around they become heavier and heavier with all of the information stored, due to the effect of “photo-incapsulation!” A set of provocative viral videos teaches you to use your SLR-dumbells and record your fitness progress with modern lightweight cameras as you go.
This philosophy quickly gained a following on YouTube and social media.
Awards: · YouTube Top - “Most Watched” category · YouTube Top - “Sports” category · YouTube Top - “Entertainment” category · White Square, International Advertising Festival · Art Start International Advertising Festival
Analytics: · Over 650.000 views · Over 110,000 website visits
TV Series: Galileo
Popular Science TV Show for Children Director
Galileo is a science entertainment television series geared towards school-aged kids, which teaches fundamentals of natural science in fun, real-life experiments supported by dynamic editing, camera angles, and graphics.
Commercial/Educational: Russian Standard Bank
Director Client: Russian Standard Bank Production: Focus Films
A set of educational web videos for the clients of Russian Standard Bank, explaining complicated details of banking procedures in an easy and playful way, supported by comprehensive animation.
Writer, Director Client: Tetra Pak
An animated stop motion style was proposed and chosen to showcase this fun and engaging digital campaign dedicated to educate consumers about UHT milk.
Presentational Video/Doc: Plaza
Director Client: Plaza Factor
A tour around Plaza — a renowned car shock absorber factory. Get an insider view of the manufacturing production line, learn about the technology, and meet the staff.
Commercial/Animated: American Boom
Writer, Director Client: American Boom
How do you explain to website visitors what the startup is all about, without scaring them away? Of course, with animation and fun storytelling.
“American Boom” was written, drawn, and animated to teach the complicated mechanics of an electronic commerce-meet-social media platform in an easy, memorable, and engaging way.